SEO & AI Search Analyst, D&T, Digt. Mktg

About the role

The SEO & AI Search Analyst will help improve West’s visibility across traditional search engines and emerging AI search platforms. The role will focus on strengthening organic search performance, optimizing website content, identifying new search opportunities, and helping ensure West’s content can be easily found and understood across Google, Bing, ChatGPT, Gemini, and other AI-powered search experiences.

What you'll do

• Conduct keyword, search intent, competitor, and content research to identify opportunities to improve organic visibility
• Optimize product pages, solution pages, blogs, Knowledge Center content, and other website pages for search
• Review and improve page titles, meta descriptions, headings, internal links, content structure, anchor text, and other on-page SEO elements
• Help optimize content for emerging AI search experiences, including ChatGPT, Gemini, Google AI experiences, and other platforms
• Identify opportunities to improve content structure, FAQs, supporting information, internal linking

What you need

• 3–5 yrs of experience
• SEO
• Digital marketing
• Google Analytics
• LLMs
• BBA or B.Com or BMM or B.Tech or B.E. or B.Sc or BCA

Good to have

• Analytics