SME - Paid Social

About the role

The Paid Social SME will own the strategy, execution, optimization, and performance of paid social campaigns across platforms including Meta (Facebook and Instagram), LinkedIn, and other relevant social advertising platforms to drive awareness, engagement, leads, conversions, app installs, and revenue.

What you'll do

• Act as the primary SME for Paid Social, guiding strategy, execution, optimization, testing, and troubleshooting across social advertising platforms
• Develop and execute B2B paid social strategies focused on enterprise audiences, high-value accounts, lead generation, pipeline, and revenue growth
• Develop paid social strategies, media plans, forecasts, budgets, and investment recommendations aligned with business and campaign objectives
• Plan, launch, and optimize campaigns across Meta (Facebook and Instagram), LinkedIn, and other relevant social platforms based on accounts, audience
• Develop LinkedIn-focused B2B campaign strategies leveraging professional, company, job function, seniority, industry, account, and other relevant targeting capabilities

What you need

• 5–7 yrs of experience
• Meta Ads
• Google Analytics
• Analytics
• Performance marketing
• CRM
• SEO
• BBA

Good to have

• Digital marketing
• SOP writing