SME - Programmatic Advertising

About the role

We are looking for an experienced Subject Matter Expert (SME) in Programmatic Advertising to join our team. The ideal candidate will bring deep hands-on expertise in Real Time Bidding (RTB), Supply Side Platforms (SSP), Demand Side Platforms (DSP) and Header Bidding technologies, along with proven B2B programmatic advertising experience.

What you'll do

• Act as the primary SME for programmatic advertising, guiding strategy, execution, optimization, and troubleshooting
• Develop programmatic strategies, forecasts, budgets, and investment plans aligned with business and revenue objectives
• Manage and optimize campaigns in StackAdapt and across DSPs, including The Trade Desk, DV360, Amazon DSP, and other relevant platforms
• Oversee SSP integrations, RTB strategies, header bidding, and programmatic monetization solutions, including Prebid.js
• Develop audience, segmentation, and data activation strategies using first-party, second-party, and relevant third-party data

What you need

• 5–7 yrs of experience
• Data privacy
• Reconciliation
• Analytics
• SOP writing
• B.Tech or B.E. or B.Sc or BCA or BBA