Social Media Strategist — US Salons & Medspas

About the role

Organic Content Strategy, Meta Ads, Google Ads & AI Automation

What you'll do

• Build tailored organic social media strategies based on each client’s services, brand, location, audience, and business goals
• Research local audience segments, competitors, trends, and customer behavior to identify content opportunities relevant to US salon and medspa customers
• Develop content calendars, Reel concepts and scripts, static post ideas, and carousel outlines with clear hooks, messaging, and calls to action
• Create briefs that give designers and video editors clear direction, and review their work for alignment with the strategy
• Plan content that attracts relevant local audiences, builds trust, encourages profile visits, and creates opportunities for inquiries

What you need

• 2–4 yrs of experience
• Google Ads
• Content strategy
• Social media
• Meta Ads
• Copywriting
• Performance marketing
• Any graduate