VP / Head - Brand Marketing (Consumer Tech / Consumer Brand)

About the role

This role is with one of our portfolio companies.

What you'll do

• The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India
• Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments
• Own the strategy, voice, and visual identity of the brand across every consumer touchpoint
• Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis
• Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories

What you need

• 10–18 yrs of experience
• Branding
• Performance marketing
• Market research
• Any graduate