Lead Generation Specialist

About the role

Lead Nurturing Specialist (Remote, Full-Time) We’re looking for a Lead Nurturing Specialist who is passionate about building relationships and driving engagement with prospective customers. In this role, you’ll focus on turning leads into conversations and conversations into opportunities by creating personalized nurturing experiences.

What you'll do

• Build and execute personalized lead nurturing programs, 1:1 and 1-to-many ABM through multi-channel outreach
• Develop meaningful dialogues with MQLs and convert them into SQLs/Product Demo booking
• Manage Nurturing funnel and set up strong follow-up mechanisms. MQLs include High Intent leads from Event/ Webinar attendees, content downloads
• Lead Scoring to prioritize outreach and develop personalized messaging using dynamic content blocks including insights based on persona, company type, account insights
• Collaborate closely with the Outbound and Sales team to identify promising opportunities, schedule discovery calls, and ensure smooth handoff of qualified SQLs

What you need

• 4–7 yrs of experience
• Lead generation
• CRM
• Sales
• Salesforce
• Marketing automation
• Calendar management
• MBA or BBA

Good to have

• Content strategy
• IAM