Sr Associate – Influencer & Content Marketing

About the role

We are looking for a Team Lead – Influencer & Content Marketing to build and scale creator-led marketing across the Himalaya Health Care portfolio. This is a hands-on role for a digital-first marketer who understands how to discover the right creators, create compelling social-first content, negotiate effectively and turn creator partnerships into measurable brand and business impact.

What you'll do

• Influencer Strategy & Planning
• Develop influencer strategies aligned with brand, campaign and business objectives
• Define the right creator mix across Nano, Micro, Macro, Celebrity and expert/KOL influencers. Build both campaign-led and always-on creator programs
• Identify relevant creator territories across health, wellness, fitness, lifestyle, nutrition and regional content
• Creator Discovery & Relationship Management

What you need

• 4–5 yrs of experience
• Content marketing
• Digital marketing
• Influencer marketing
• Social media
• Content strategy
• Performance marketing
• Any graduate